SET2/Q.1 a. Analyse the role of in-house researcher in marketing research.

Formatted at 03h22
09
Sep
2010
SET2/Q.1 a. Analyse the role of in-house researcher in marketing research.

Q.1 a. Analyse the role of in-house researcher in marketing research. [3 marks]

b. Discuss the purpose of research report with its important characteristics and

functions. [7 marks]

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