SET1/ Q 6. Case Study:

Formatted at 04h23
09
Sep
2010
SET1/ Q 6. Case Study:

Q 6. Case Study: You are engaged to carry out a market survey on behalf of a leading

Newspaper that is keen to increase its circulation in Bangalore City, in order to ascertain

reader habits and interests. Develop a title for the study, define the research problem

and the objectives or questions to be answered by the study. (10 marks).
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09/09/2010 at 04h23 by "Formatted"